Results & exports · Administrator

Analyze results by stakeholder group

Connect demographic KPIs to collected answers and compare subgroups using consistent rules and denominators.

Updated October 12, 2026

Screenshots illustrate the controls below. Layouts and labels may vary with your survey configuration. Select an image or “View full size” to open it in a new tab.

Prepare the grouping question

Create the relevant KPI under Library → KPI Library → Demographics Categories.
Assign it to the question that collects the stakeholder characteristic.
Use clear, stable group labels. Avoid assigning the same demographic KPI to more than one question in a survey.
Test the saved demographic selection and confirm that it is available in View Demographics.

Configure the demographics category in the KPI Library. View full size (opens in a new tab)

Run the analysis

Open View Demographics. Choose the study question or matrix cell, then select the demographic question from the demographic selector. Review the charts and exported data for the relevant subgroups.

You can save an available chart as an image or export the underlying data. For publication, check the journal’s required dimensions and file format; a small screenshot may be inadequate even when it looks clear on screen.

View Demographics compares results between participant cohorts. View full size (opens in a new tab)

Show subgroup feedback to participants

In the relevant question or matrix-column settings, select Display Demographics Report and the intended demographic KPI. Choose the report label and style.

Style	Documented behavior
Popup Link	Can display subgroup consensus and distribution with real-time updates.
Embedded Charts	Displays subgroup distributions; the legacy guide does not describe real-time streaming or consensus output for this presentation.

Check whether the subgroup display is appropriate for the panel. Small groups, role labels, or detailed comments can make identities easier to infer.

Enable a demographics report for a standard question. View full size (opens in a new tab)

More screenshots and examples (1)

A matrix can also provide demographics feedback for its rating columns. View full size (opens in a new tab)

Keep comparisons interpretable

Report each subgroup’s valid answer count and apply the same pre-specified criterion unless the protocol defines a group-specific rule. Do not treat a combined-panel consensus as proof that every stakeholder group agrees.

Advanced role-to-group mapping can populate a hidden demographic grouping question from a selected role. Confirm the KPI names and mapped choice positions, then test every role.

Detailed instructions: View Demographics

The View Demographics page allows you to run cohort analysis for your questions or matrix cells. Select the question or matrix cell on the right side (shown by the red left-arrow below), and select the demographics question on the demographics dropdown button displayed in the upper right corner (shown by the red vertical down arrow below):

View Demographics — configuration example

You may save the demographics analysis as an image also by clicking on the 'Save as Image" button under the graphical chart.

You may select different charts (as Column Chart or Stacked Column Chart) to be displayed; and also review and export the data in multiple file format.

You create the Demographics KPIs on the Library > KPI > Demographics Categories page. You may assign the same KPI to one or more questions. Do not assign the same Demographics KPI to multiple questions in the same survey. But you can assign any other custom KPIs to multiple questions in your survey.

Need help with a specific survey? Participants should contact their study team. Administrators can contact Calibrum.

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